SEVEN SECRETS OF WRITING BOOKS THAT SELLS:
It is one thing to write a book, it is quite another to write one that is a marketable, viable, and marketable product. Ensuring the success of a book is something that even major publishers have never been able to guarantee. Decreasing conditions, flash trends, and global events will all affect consumer preferences. That said, there are still ways to use your marketing power at will and here's how you do it.
1. Get to know your students.
We are not just talking about whether your students are male or female. You will want to know more about your audience. How old are your learners (grade)? Are students married, married, or divorced? Where do your students live (usually)? What do your students do to survive? What other books / books are they reading? Upgrade profile including where they shop, what clubs they are in, etc.
These items will help you incorporate these features into your book * and * help you get better marketing opportunities (i.e., publications and stores).
2. Know your market
. What is the market for your book? Is there a tendency to put yourself out there? Are you reading all the publications related to this topic / practice? Are there any "holes" in which your book can fill? What is the future of this market / topic? For example, suppose you are a fairy tale writer who wants to publish a chick lit. Go to any bookstore and you can't help but see cut, pink, cartoon covers. Many thought that the practice would end, but in recent years another trend had begun. What do you know about the trends related to your book / topic / audience?
3. Same books.
What else is published in your article? Have you read all ten books in your section? If you haven’t already, you should. You will want to know everything you can about what is available and how it is perceived in the market. It has never been a problem to have the same topic. When I published No More Rejections - Get Published Today, I knew there were other books out there for sale. I read them all - then looked at my book differently.
4. Current acquisition and settlement.
What is happening in your industry today? What are the hot buttons? What do people want? What's next on the horizon for this topic / audience? If you don't seem to be collecting this information through traditional channels, why not check out your target audience? There are many places to do free research, Survey Monkey is one of them: http://www.surveymonkey.com
5. Follow the media
What is the media talking about these days? Keep a record of what the media buzz - they don't care what they write about. Scroll through the first page of your paper to the second or third page and see what fills the pages. If you can get your hands on foreign papers, make a comparison review. Do you see the tendency to cover it? Does anyone seem to get the most out of it even if it's on page six?
6. Speak, teach, listen.
One of the best ways I got to touch my audience was to teach the class and do engagement speaking. While compiling my book, Published Today, I discovered that the classes I teach provided valuable information on building a good book because they connected me directly with my audience!
7. Time is everything.
When do you plan to release your tummy? Are you taking a vacation or a memorial? Can you use it for any upcoming event and / or holiday launch for your book?
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